C100

We led the strategic vision and direction behind C100’s rebrand and digital relaunch, uncovering their “why,” “what,” and “how” to ensure the brand story, digital experience, and member systems worked seamlessly together.‍

Key Contributions:

• Defined core messaging and community positioning
• Guided agency partner selection and creative direction for a full rebrand
• Project-managed the new brand and website launch
• Designed and implemented automated member onboarding and engagement systems
• Advised on sustainable approaches for global chapter expansion in New York, LA, and London

C100’s new brand and website reconnected the organization with its purpose and global community. The relaunch achieved measurable improvements including:

• 86% higher conversion rate on member applications
• 35% increase in engagement time
• 389% faster page load speed
• A scalable onboarding and communication workflow ready for 5x community growth

The transformation positioned C100 as a modern, trusted hub for Canadian tech leaders worldwide.