About

Quiet intelligence.
Creative momentum.
Built for what’s next.
A photo of a female photographer shooting in a studio with large industrial windows
We bridge storytelling and systems to build brands that not only look good, but work well and grow with intention.
We help modern founders and teams move from feeling scattered to feeling in sync, clarifying their message, designing campaigns that connect, and building the structure to support it all.

The name is a mindset: a reminder that the best marketing often happens quietly, behind the scenes. It’s the subtle systems, thoughtful details, and invisible groundwork that make the biggest impact.
3
Core Pillars: Story, Systems, Strategy
90%
Of past work that's come from referrals
50+
Hours saved per month through creative systems
12
Clients from Referrals

Meet the Founder

Lauren Howe
Join Our Team
Headshot of the founder, Lauren Howe, a blonde caucasian woman wearing a pink blazer and orange button up shirt
Lauren Howe
Founder
Lauren bridges creativity and clarity, combining a background in entertainment, engineering, and entrepreneurship to help brands connect meaningfully and scale intelligently.

Her experience spans on-camera storytelling (acting, hosting, broadcast), behind-the-lens production (photography, directing), and brand strategy for startups and established teams.

Kind Ghost was created to bring all those worlds together, where story meets system, and creativity meets structure.

Our Value

01
Clarity Fuels Momentum
We believe great ideas need structure to survive. Whether it’s messaging, content planning, or creative systems, we cut through noise to bring direction and momentum.
02
Creative with Intention
Every brand has a story, but not every story moves people. We create work that looks good, feels true, and drives results, always rooted in strategy, not trend.
03
Systems that Scale
Good enough isn’t good enough. We design processes, campaigns, and tools that grow with you, so you’re not just launching content, you’re building a system behind it.
"Working with Next Set was a total game-changer. The team has that rare ability to zoom out and see the big picture, then zoom in and make every piece of content feel intentional."
Brayden Irwin
Lome Irwin Real Estate

A flexible framework. A focused philosophy.

We don’t believe in one-size-fits-all, but we do believe every project deserves clarity, creativity, and a system that scales. Here's how we get there.
01
Clarify
Start with the story.

We help brands find the words, strategy, and structure that make everything click. From brand messaging and positioning to campaign strategy, this is where we define what you're saying, who it’s for, and why it matters, so every decision after has direction.
02
Create
Bring the vision to life.

We design content, campaigns, and creative that connect, visually, emotionally, and strategically. Whether it’s a full rollout or a one-off piece, we make sure what you put into the world is not just beautiful, but built to perform.
03
Streamline
Make it sustainable.

We build the systems behind your creative, from automation to content workflows, so you can show up consistently without burning out. It’s not about doing more. It’s about doing it smarter, and setting it up to scale.

FAQ

01
So.... what exactly does Kind Ghost do?
02
I just need content. Do I still need strategy?
03
What’s your creative process like?
04
What kinds of clients do you work with?
05
What if I don’t know where to start?
06
Can I work with you for one thing, or do I have to go all-in?